Wieden+Kennedy
When ad firm Wieden+Kennedy suggested the Spike Lee-created Mars Blackmon character to kickstart a whole new Air Jordan campaign in 1988, no one quite anticipated how successfully th...Read More
Spike Lee Says There’d Be No Mars Blackmon Without Michael Jordan’s Approval
December 13, 2015 BY Yale Schalk / 0 0 / 5
If Michael Jordan hadn’t signed off on Spike Lee, Mars Blackmon might never have become a pop culture icon. In a new Foot Locker clip, Lee recounts how his add-in portrayal of th...Read More
Jordan Brand’s “RE2PECT” Campaign Wins Grand Prix At Cannes Lions
June 27, 2015 BY Yale Schalk / 0 3 / 5
Jordan Brand’s 2014 “RE2PECT” campaign honored the accolade-heavy career of New York Yankees star Derek Jeter but is now winning its own acclaim – the Integra...Read More
The tale has been told – Michael Jordan wanted to sign with adidas in 1984 but they never made him an offer. But it’s just resurfaced with an interesting wrinkle. According...Read More
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