Spike Lee Says There’d Be No Mars Blackmon Without Michael Jordan’s Approval

December 13th, 2015 by Yale Schalk / 0

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If Michael Jordan hadn’t signed off on Spike Lee, Mars Blackmon might never have become a pop culture icon.

In a new Foot Locker clip, Lee recounts how his add-in portrayal of the streetwise “b-boy” in She’s Gotta Have It caught the attention of one key advertising firm, and how Michael Jordan’s veto power tipped the scales of sneaker history and marketing technique forever.

Watch now.