Jordan Brand’s “RE2PECT” Campaign Wins Grand Prix At Cannes Lions

June 27, 2015 BY / 0

This post contains references to products from one or more of our advertisers. We may receive compensation when you click on links to those products. The opinions and information provided on this site are original editorial content of Sneaker News.

RATE THIS SHOE
3.00 / 5 (1 VOTES)
RATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOE
Loading...Loading...

derek-jeter-re2pect-1

Jordan Brand’s 2014 “RE2PECT” campaign honored the accolade-heavy career of New York Yankees star Derek Jeter but is now winning its own acclaim – the Integrated Grand Prix award at Cannes Lions International Festival of Creativity.

Created by Nike’s longtime ad agency Wieden+Kennedy, the “RE2PECT” film features Jeter stepping into the batter’s box and tipping his cap, setting off a chain reaction of reciprocity from the Yankee faithful, including Spike Lee and Rudy Guiliani, and fans like Carmelo Anthony, Billy Crystal, Tiger Woods, Eric Koston, Phil Jackson, Jay-Z and more beyond the stadium.

Though recused from the award’s deliberation process, Wieden+Kennedy executive creative director and CLIFC jury member Mark Fitzloff opined that the “RE2PECT” ad stood out because it connected on a personal level that transcended sport:

“People were able to get wrapped up in the story and move seamlessly from execution to execution and not think about kind of a checklist of how it’s integrated, and look at how many things it did. [The ad] was driven off of emotion, something very abstract, very human. You can really feel it in the video.”

You can watch the award-winning “RE2PECT” video here:

Loading...

Filed under: Air Jordans

Tags:

latest posts
Loading...
Load more posts

Popular Posts

Get The Jordan Emoji Keyboard Now

Get The Jordan Emoji Keyboard Now by Yale Schalk

Rare Look At The Jordan Jumpman Team J From 1999

Rare Look At The Jordan Jumpman Team J From 1999 by Yale Schalk

Flashback Friday: Michael Jordan Did Wear The OG Air Jordan 9 After All

Flashback Friday: Michael Jordan Did Wear The OG Air Jordan 9 After All by Yale Schalk

Close Look At The OG Air Jordan 10

Close Look At The OG Air Jordan 10 "Steel" Michael Jordan Hated by Yale Schalk

Air Jordan 11 Low Wedding Custom By Danklefs

Air Jordan 11 Low Wedding Custom By Danklefs by Yale Schalk

Categories

  • Select Category

Archives