Vintage Gear: Michael Jordan Gatorade Cutout – 1991

January 5, 2017 BY / 0

RATE THIS SHOE
0.00 / 5 (NO VOTES YET)
RATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOE
Loading...Loading...

michael-jordan-gatorade-cutout-1991-2-copy

Gatorade hit on one of the great all-time advertising campaigns with the “Be Like Mike” commercial in 1991. Capitalizing on Jordan’s first successful championship run with the Chicago Bulls and skyrocketing worldwide popularity, the sports drink maker managed to move Gatorade while selling Air Jordan as an aspirational figure to all people, a man everyone wished they could emulate whether or not they were conscious of it. Along with the commercial came a slew of Gatorade merchandise – labeled bottles, shirts, hats, and even cardboard cutouts (remember, this was 15 years before Fathead wall graphics was founded).

This particular example is right from the “Be Like Mike” era, with Jordan in a typical trot downcourt in his “Infared” Air Jordan 6s. You can still collect these pretty easily via eBay.

michael-jordan-gatorade-cutout-1991-1

michael-jordan-gatorade-cutout-1991-2

Loading...

Filed under: Jordan Memorabilia

Tags:

0 comments
latest posts
Loading...
Load more posts

Popular Posts

Fragment Design x Air Jordan 1 Re-Releasing

Fragment Design x Air Jordan 1 Re-Releasing by Yale Schalk

Jordan Brand Congratulates Coach Roy Williams On 800 Career Wins

Jordan Brand Congratulates Coach Roy Williams On 800 Career Wins by Yale Schalk

New Look At President Obama's Farewell Air Jordan 4s

New Look At President Obama's Farewell Air Jordan 4s by Yale Schalk

Finish Line Included All These Air Jordans In The End Of Season Sale

Finish Line Included All These Air Jordans In The End Of Season Sale by Yale Schalk

Detailed Look At Air Jordan 12

Detailed Look At Air Jordan 12 "Chinese New Year" by Yale Schalk

Categories

  • Select Category

Archives