Vintage Gear: Michael Jordan's Full-Page Farewell Letter - 2003 by Yale Schalk
Gatorade
Gatorade hit on one of the great all-time advertising campaigns with the “Be Like Mike” commercial in 1991. Capitalizing on Jordan’s first successful championship run...Read More
Michael Jordan’s “Be Like Mike” Commercial Debuted 25 Years Ago Today
August 8, 2016 BY Yale Schalk / 0 5 / 5
When Gatorade‘s “Be Like Mike” commercial debuted on August 8, 1991, it looked like an effortless mix of down-home relatability and superhero style. But the clip didn...Read More
If you were a fan of Gatorade and Michael Jordan – or just worked out on the regular – in the early 1990s, you might’ve towed the officially branded green Gatorade sq...Read More
Vintage Gear: Michael Jordan Gatorade “Be Like Mike” Snapback
June 23, 2016 BY Yale Schalk / 0 0 / 5
As is the case with with most of Michael Jordan’s endorsements, the company in question usually finds a way to put MJ’s name on every type of merch conceivable. Gatorade wi...Read More
With some of the most famous TV and print ad campaigns – Michael Jordan and “Be Like Mike,” for instance – Gatorade hasn’t run into much trouble promot...Read More
Michael Jordan provides the inspirational voice-over for Gatorade’s latest ad. Entitled “We Love Sweat,” the minute clip features various levels of competition across...Read More
Gatorade today debuted the latest commercial in the “Be Like Mike” campaign reboot, showing the world that athletes at every level still strive to, well, you know. ...Read More
Gatorade has a new hit commercial on their hands and they didn’t have to film one second in 2015 to make it happen. ...Read More
Gatorade celebrates 23 years since the debut of its “Be Like Mike” commercial with three new takes on the pop culture masterpiece campaign starring Michael Jordan. The firs...Read More
Gatorade today released a new spot recalling Jabari Parker‘s journey from high school to Duke University to the NBA as he endures the challenge of rehabilitating his torn left AC...Read More
Michael Jordan’s partnership with Gatorade has been well-documented. In fact, without MJ’s participation with the product one has to wonder if other athletes would’ve...Read More
The whole ‘Be Like Mike’ phrase has etched itself in the collective memory of anybody familiar with pop culture, but many forget that it’s origin was with a Gatorade ...Read More
Michael Jordan’s been in bed with Gatorade for a long time. So long in fact that his likeness could be found on their drinks back when the company was still dishing out electroly...Read More
Michael Jordan’s likeness continues to be utilized for promotional sakes by the Gatorade team. The latest spot to feature MJ is this one, which uses footage of Michael JordanR...Read More
If you watched any of the events during All-Star Weekend, you may have noticed Gatorade’s newest television ad. The sponsor of Michael Jordan highlighted the “Flu Game̶...Read More
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