Jordan Brand’s Blog Explains How Tinker Hatfield And Michael Jordan Created Air Jordan 3

November 21st, 2016 by / 0

RATE THIS SHOE
5.00 / 5 (1 VOTES)
RATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOERATE THIS SHOE
Loading...Loading...

air-jordan-3-trube-blue-official-1

The release of Air Jordan 3 “True Blue” this Saturday marks a return to the shoe’s original 1988 form, a design that Tinker Hatfield and Michael Jordan built together in the first immersive designer-athlete partnership. As the Air.Jordan blog explains in a new piece, that relationship not only built the 3, it set the very foundation for the Air Jordan line and opened the door for Jordan Brand to become its own entity in 1997.

Hatfield transferred his background as an architect to designing sneakers, a process he says necessarily should include the people who will inhabit the end product. In the case of Michael Jordan, that meant connecting Jordan’s personal fashion sense with his performance demands, which included a request to wear a brand new broken-in pair of shoes every game.

“[MJ] told me straight away that he wanted to be able to wear a new pair of shoes for every basketball game,” Hatfield said. “He wanted a broken-in, soft, comfortable, out-of-the-box experience.”

Air Jordan 3 captured Jordan’s iconoclastic talent, presenting fans with a high-performance shoe as versatile and cool as Jordan himself.

Air Jordan 3 “True Blue releases this Saturday, November 25th for $220 (Nike.com). Read the full blog post now at Air.Jordan.com.

air-jordan-3-true-blue-88-4

air-jordan-3-true-blue-88-5

air-jordan-3-true-blue-88-3

Loading...

Filed under: Air Jordans

Tags:

3 comments
congtysangoviet1
congtysangoviet1

Hatfield transferred his background as an architect to designing sneakers, a process he says necessarily should include the people who will inhabit the end product giá sàn gỗ tại tphcm. In the case of Michael Jordan, that meant connecting Jordan’s personal fashion sense with his performance demands, which included a request to wear a brand new broken-in pair of shoes every game.

latest posts
Loading...
Load more posts

Popular Posts

Vintage Gear: Nike Michael Jordan Bulls Rookie Jersey

Vintage Gear: Nike Michael Jordan Bulls Rookie Jersey by Yale Schalk

Air Jordan IX:

Air Jordan IX: "Barons" Baseball Jersey by ehloknows

Vintage Gear: Air Jordan VII Shirt/Shorts Combo

Vintage Gear: Air Jordan VII Shirt/Shorts Combo by ehloknows

Get The Jordan Emoji Keyboard Now

Get The Jordan Emoji Keyboard Now by Yale Schalk

March 19th, 1995 - Michael Jordan Scores 19 Points in Comeback Game

March 19th, 1995 - Michael Jordan Scores 19 Points in Comeback Game by cement

Categories

  • Select Category

Archives