Jordan Super.Fly 3 – Officially Unveiled

The Jordan Super.Fly 3 is the latest performance basketball shoe from Jordan Brand as it continues the relatively new powerhouse in the Super.Fly line for Clippers Forward Blake Griffin. After a successful summer launch of the Super.Fly 2 last year, one that saw the shoe added to the NIKEiD lineup and hit with a bevy of prints and patterns  the shoe returns with a surprising inspiration from the Air Jordan 29 on the outsole. Featuring a new Flight Web fit system and a textile upper, the shoe has a lockdown fit while the aesthetic is inspired by a sonic boom. Be sure to check out the full preview after the click, let us know if you’re excited about this new Blake Griffin helmed Jordan silhouette by penning your thoughts in the comments section, and be on the lookout for this pair to arrive at retailers on 10/1 with a price of $140.

Source: Nike INC

With basketball season just around the corner, Jordan Brand unveils the latest iteration of the performance basketball powerhouse, the Jordan Super.Fly 3. A team of designers, working with Blake Griffin as muse, created a game-tested design to ensure optimal performance capabilities powered by flight.

With Griffin’s high-flying game being the inspiration to the design, the goal was to create a shoe that helps him jump even higher, with greater explosiveness. The team incorporated an evolved FlightPlate to provide the power for flight – with the addition of a tendril for a smoother heel-to-toe transition, while amplifying energy return from the Nike Zoom unit in the forefront. 

“For the Jordan Super.Fly 3, I really wanted a shoe that allowed me to gain an explosive edge on court – with speed and my lift,” said Griffin, who will wear the shoe in the upcoming season. “I really like that Flight Plate not only makes me feel more powerful throughout the game, but also gives me confidence when I’m taking flight.” 

The outsole pattern draws inspiration from the AJ XX9, with a multidirectional traction, that provides durability and reliable response on a variety of surfaces. 

On the shoe’s upper, synthetic overlays add additional structure on the toe and heel, as well as lightweight textile quarter panels to create a strong and durable exterior. Inspired by a sonic boom, the upper design brings the inspiration of the shoe to life in a vibrant pattern that is sure to be noticed as players around the world take flight in the Jordan Super.Fly 3. 

The shoe also features the Flight Web fit system, which creates a stabilizing lockdown and adds support during powerful cuts and jumps. The webbed straps wrap around the foot and integrate the laces for fit throughout the midfoot. A sock-like inner sleeve and padded Achilles notch on the upper delivers a comfortable all-over fit. 

The Jordan Super.Fly 3 will launch in two colorways on Oct. 1, and will be available for purchase atJordan.com and global retailers for a suggested retail price of $140.