Vintage Gear: Gatorade “Be Like Mike” Cooler

The whole ‘Be Like Mike’ phrase has etched itself in the collective memory of anybody familiar with pop culture, but many forget that it’s origin was with a Gatorade commercial. While many speculate on Nike’s future without His Airness, a similar question could be asked about Gatorade without number ’23’s involvement in a landscape crowded with other options in today’s market. Today’s vintage piece comes from the early Gatorade era with a ‘Be Like Mike’ mini water thermos. The signature orange cooler seen on the sidelines gets scaled down and features the message “Be Like Mike. Drink Gatorade”. You can see more images in the gallery and pick this item up from anniez311 on eBay.