January 9, 2013 BY cement / 0
Jordan Brand is paying special attention to Carmelo Anthony this week thanks to the launch of his all new signature shoe the Jordan Melo M9. Their campaign centers around Melo’s birthplace and once again home of NYC and the importance of his early days out in Red Hook, Brooklyn. The video features guest spots from important New York figures like Nas and Bernard King and even takes viewers back the the court that Anthony first balled on. Hit the jump for the video and stay tuned for the next episode from the Playing for the City that Made Me series.
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