Author Archives: ehloknows

As if he still had to scrub his J’s with a toothbrush, Drake continues his 2013 reign by officially inking a deal with Jordan Brand. The Toronto rapper recently got a pair of his very own “OVO” Air Jordan 10s, and then Jordan took to twitter to make the announcement official....Read More

2013 was a huge year for Drake, whether it was due to the fact that he’s one of the only artists to hit the platinum mark these days or his off court ventures like signing a deal with the Toronto Raptors to be a “global ambassador” continue to spread his name in places not no...Read More

While the Jordan 6 Rings “Bred” arrived at retailers earlier, Jordan Brand continues to push one of the original Jumpman hybrids and its latest plan is to get the kids involved with the release of a similar scheme. Instead of the classic red and black look though, this silhouette d...Read More

One of the most beloved colorways in Jordan Brand history has to be the Air Jordan VII “Bordeaux”. The shoe that originally made its debut for the 1992 Olympics when MJ wore it off court recently made its way to a lot of people’s favorite silhouette in the Air Jordan IV thank...Read More

NIKEiD continues to support innovations for the sneaker community by rolling our a new NIKEiD Player exclusive program. When you go to create shoe you’re most likely emulating some sort of inspiration, whether it be for your school’s colors or a reference to another shoe, and now N...Read More

The 90s were dominated by Michael Jordan on and off the basketball court, and while we can’t say that Spike Lee had anything to do with the on-court success, he definitely ushered in a new way of marketing a professional athlete that contributed to making what Jordan Brand is today. And ...Read More

Our favorite celebrity sneakerhead Trinidad James is back at it again for a special edition of his Camp James sneaker review show in its third installment released just in time to give us all his opinions on upcoming holiday releases. While a handful of sneakers were reviewed, Trinidad festive...Read More

It’s about time that the Jordan Son of Mars Low was finally given a colorway that represents Spike’s favorite squad with this latest “Knicks” release. And while the team isn’t off to say, the greatest start in their history, perhaps this shoe would give them some ...Read More