Jordan Brand Created The CP3 Video Game For Millions Of You Gamers

There are two very specific reasons why Jordan Brand created the “Striking Control” video game. (Other than marketing the Chris Paul‘s new CP3.IX signature shoe, of course.)

A bunch of sneakerheads are gamers, and they spend a ton of time on their mobile devices.

In a new piece by Fortune, Jordan Brand reveals that’s precisely the targeted platform for the 8-bit online play, which allows players to juke and side-step a digital Chris Paul through city streets turned basketball obstacle courses. The game may also be played on desktop PCs.

“We know that people are busy today and spend most of their time on mobile devices so we wanted to cater to that platform,” said Brian Facchini, Communications Director for Jordan Brand.

As traditional product outreach continues to transition to more engaging methods, sneaker fans can expect to see their interests in sneakers and video games continue to intersect.

And with just cause. The gamer demographic numbers 155 million persons in the United States alone, with a worldwide estimate as high as 1.4 billion.

Read the full Fortune story on Jordan Brand’s “Striking Control” game here.