Go In-Depth Inside Jordan Brand’s First To Fly Las Vegas Event

July 27th, 2015 by Yale Schalk / 0

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Now that Jordan Brand’s First To Fly weekend has wrapped in Las Vegas, we have an in-depth look at all the goings on of this marquee event.

Held at the Brooklyn Bowl, First To Fly dovetailed with the 2015 AAU Tournament and the launch of the Jordan Super.Fly 4 performance basketball shoe. Jordan Brand family members LaMarcus Aldridge, Victor Oladipo, Jimmy Butler, and Kawhi Leonard were live and in-person to participate in a Q & A session, take in the amateur dunk contest, and to simply hang out.

And with the stage set for high-profile hoops, Jordan Brand expanded the event into a spectacle worthy of an ultimate Jumpman fantasy camp. Participants could showcase and compare their dunking power in the Kaboom Room, try out the Super.Fly 4 on-court, and then relax in the massage/barber/video game wing of the installation.

Rancho High School, redone in Jordan Brand decor and banners, hosted top AAU hoops talent from around the country, with Chris Paul executing his basketball acumen as coach.

And, yes, Marvin The Martian did show up and park his spaceship just outside. As of this writing, he still hasn’t managed to track down Blake Griffin.

Go inside First To Fly with a full video and photo recap tour below. Find the Jordan Super.Fly 4 now at Jordan.com.