Jordan Brand’s “First To Fly” Event Takes Over Las Vegas

Jordan Brand’s First To Fly is underway in Las Vegas, celebrating the launch of the Jordan Super.Fly 4 alongside the 2015 AAU Tournament.

Held at the Brooklyn Bowl at The LINQ Hotel & Casino, First To Fly features a spectacular mix of exclusive events like the “Kaboom Room” – a virtual dunking experience that measures and displays each dunker’s power – as well as Super.Fly 4 trial runs for AAU players and fans, Marvin The Martian apparel, and a premium players’ lounge where participants can enjoy massages, get a fresh cut at the barber shop, play video games, and throw down some games of bowling alongside Jordan Brand athletes like Victor Oladipo.

On the hoops side of the First To Fly weekend, Rancho High School hosted the Las Vegas Classic on a Jordan Brand-themed court, with banners showcasing the Jordan Brand athlete roster in the rafters. Chris Paul was on-hand to coach his CP3 squad with some of the nation’s top prospects.

After game time, there’s always hang time and First To Fly kept the festivities rolling with a Q&A session with Victor Oladipo at the Bowl, where he chimed in with his thoughts on the Super.Fly 4, what his favorite dunks are, and even judged the nightly dunk contest that featured AAU and pro dunkers.

Watch the exclusive video of the opening First To Fly events below – simply enter the password “Jordan” and you’re in. Jordan Super.Fly 4 is available now at Jordan.com, and can be customized at NIKEiD.com.