Jordan Brand Celebrates 20 Years In China With Two Premium Retail Spaces

January 8th, 2017 by Yale Schalk / 0

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Jordan Brand has been in the China market for 20 years, and they just celebrated that milestone by opening two Jordan-only retail spaces in Chengdu and Taipei. Rolled into the “Commit to Win” campaign, the stores debuted with the launch of Air Jordan 12 and Air Jordan 31 “Chinese New Year” pack – a callback to the first Air Jordan signature shoe ever made available in China in 1997.

Jordan 1 Hongxing in Chengdu is Asia’s largest Jumpman store. The space, located in Chengdu International Finance Square, features a full complement of the latest Air Jordan footwear and apparel, a personalized Flight Lab experience, and footwear testing. Jordan 16 Songgao marks the largest Jumpman store in Taiwan, also with customization, Flight Lab, and Breakfast Club training sessions.

Take a detailed look at the retail spaces below.

Source: Kenlu