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Jordan Brand Introduces The Ultra.Fly
March 16, 2016 BY Yale Schalk / 0
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Jordan Brand unveiled its latest in performance basketball footwear today in the Ultra.Fly.
The drop is timed just right for the playoffs, which was always Michael Jordan’s greatest stage, and inspired by the “Black Cat” nickname Jordan earned with his intense postseason play.
Ultra.Fly taps into that ethos with a material called Kurim, which provides a lightweight and flexible cage of support throughout. No excess, only focus. It also serves an aesthetic that mimics the coat of a spotted leopard.
Jordan Ultra.Fly will release in three colorways to Jordan.com and to select retailers on Saturday, April 2nd. $125. And watch for Chicago Bulls star Jimmy Butler debuting the shoe on-court this week.
Enjoy official photos below.
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Filed under: Air Jordans
Tags: Jordan Ultra Fly
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