December 24th, 2015 by Yale Schalk / 0
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The latest retail venture in the world of Jordan is here. Trophy Room is the creation of Michael Jordan’s son Marcus, who fashioned the sneaker and apparel boutique after the trophy room in the Jordan family home. It’s the room that served as a meeting place for gatherings and celebrations, and provided guests immersive inspiration to build on the accomplishments of Michael Jordan. The new space will replicate that feel with Jordan family home videos and photos, and offer fans a singular shopping experience with footwear, apparel, and memorabilia from Jordan Brand, Nike, and Upper Deck. The Trophy Room opens spring 2016. Find the official press release and introductory video below, and visit trophyroomstore.com to subscribe to updates.
Marcus Jordan, son of Hall of Fame NBA player Michael Jordan, announces the opening of TROPHY ROOM, an elevated retail boutique that shares the insight and perspective that Marcus has been exposed to. TROPHY ROOM is inspired by the Jordan family’s own trophy room that is centrally located within their residence. Throughout the years, this particular room was home to family gatherings, holiday celebrations, or simply as a space for family, friends, and visitors to congregate. More than a just museum showcasing an icon’s past victories, the trophy room served as a point of inspiration, shared by a father with his children. The trophy room was an invitation for them to excel and eventually include their victories among their father’s.
TROPHY ROOM seeks to replicate the warmth and inspiration that the Jordan family trophy room exuded. The boutique not only offers a unique look into the Jordan family, through home videos and photographs, but also pays homage to Michael Jordan’s NBA career via Upper Deck Authenticated memorabilia. Through relationships with Jordan Brand, Nike Inc., and Upper Deck Authenticated, TROPHY ROOM aspires to offer footwear, apparel, and memorabilia that will serve as trophies to its loyal and dedicated customers.
Filed under: Air Jordans
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