Jordan Brand Expands WINGS Program To Hong Kong And Beyond

Jordan Brand’s WINGS community action program has teamed with Hong Kong-based Youth Outreach to build on its commitment to mentor at-risk youth.

In addition, the program includes education initiatives and sports participation in the multi-faceted approach to leading by the example of excellence set by Michael Jordan.

“At Jordan we are committed to setting positive examples and inspiring all to achieve their fullest potential,” said Larry Miller, Jordan Brand President, via Nike press release. “WINGS makes the Jordan Brand vision a reality and allows us to inspire kids around the world to be the greatest at whatever they choose to do.”

The Jordan Brand WINGS program will be implemented in Shenzhen and Shanghai, as well as outreaches in China and North America.