Qiaodan Knocks Out Michael Jordan In Trademark Suit

July 29, 2015 BY / 0

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Remember Michael Jordan suing Qiaodan for bogarting his name and likeness to sell what many might but definitely do consider wholesale ripoff sneakers?

He just lost.

After a journey of litigation dating to 2012, including Jordan’s redoubled efforts this spring to wrest his identity back from the Chinese sportswear brand, a Beijing court dismissed the whole thing, pretty much stating in its verdict that MJ is reaching:

“‘Jordan’ is not the only possible reference for ‘Qiaodan’ in the trademark under dispute.”

“In addition, ‘Jordan’ is a common surname used by Americans.”

The court continued that Qiaodan’s logo is nothing more than a silhouette, despite the fact that it’s clearly a slightly modified image of Jordan playing in Orlando during the 1997-98 season. The tweaks were apparently enough to allay any doubt.

So, the ruling essentially found that “Jordan” and “Qaiodan” – linguistically interchangeable in China – are not very similar after all, and that the clearly-MJ-jumping logo is not actually MJ and is not intended to jack the Jumpman logo concept. All happenstance.

Source: Yahoo

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