Vintage Gear: McDonald’s Michael Jordan Stopwatch – 1991

The Happy Meal has been highly anticipated by kids everywhere since it was added to the McDonald’s menu in June 1979. But the excitement likely hasn’t been focused on the burger, fries and Coke as much as it has on the jewel of the meal – the Happy Meal toy. Back in the early ’90s when Michael Jordan‘s national and international presence was skyrocketing, his endorsement deal with McDonald’s resulted in all kinds of MJ-centric tie-ins, like this “Fitness Fun Challenge” stopwatch. Made of innocuous bulky plastic, kids could simply wind the little inset knob on the back, click a flip switch on the side to start or stop the seconds ticking. Funny to encourage fitness while scarfing down fast food but who cares. Fun! These old stopwatches are available on eBay for a few bucks, a nice and cheap collectible for the Jordan fanatic. Stay tuned for more Vintage Gear here at Jordans Daily.

Source: jsouthwood76, jennysthingsandstuff