Jordan Brand #RiseAbove Truck Hits the Road

July 9, 2012 BY / 0

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The Jordan Brand #RiseAbove campaign is officially going on tour. This summer the team is hitting the road in the decked out truck pictured above (peep the Jumpman Mercedes style hood ornament), making stops from Los Angeles to Washington DC. On board is a retail experience centered around the all new Jordan Super.Fly, with digital vertical-leap sensors to see just how high you can rise and some free Jordan swag to be had. Lookout for some special guests to be joining them throughout the tour and keep up with @Jumpman23 on twitter and the #riseabove hashtag to stay up on their movements.

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