Jordan Brand Is Making 306 Yonge A Permanent Store In Toronto

Jordan Brand’s 306 Yonge pop-up store was the premier sneaker destination over NBA All-Star Weekend in Toronto, kicking off huge releases like Air Jordan XXX and the Nike Air-clad Air Jordan 4 White/Cement.

But fans who didn’t get enough of Canada’s first ever Jordan store – or didn’t get to check it out at all – might’ve grimaced once the weekend was over, expecting the elaborate installation to disperse along with the festivities.

Good news – Jordan Brand will in fact make the store a permanent fixture in Toronto this summer. Footaction will team with Jordan Brand to expand the store in both size and scope, building on the All-Star experience that saw not only the latest stock of Air Jordan releases, but also hosted Team Jordan members Carmelo Anthony, Russell Westbrook, CP3, Jimmy Butler, Kawhi Leonard, Victor Oladipo, and LaMarcus Aldridge – including Michael Jordan himself.

Tour 306 Yonge below.

Photos courtesy of Jordan Brand