This Sneaker Store Is Selling Just Don 2 Under Retail

Though the Just Don x Air Jordan 2 “Beach” is priced to hit retail at $650, there doesn’t seem to be a mass revolt percolating against the high price. Early raffles have come and gone without a hitch, and you can bet tomorrow’s official release will sell out as fast as any Jordan release in recent memory.

But what if you’re 290 Square Meters? The Turkish sneaker store has decided to sell their Just Don 2 stock for “a price that’s rewarding to our true customers.”

Here’s 290’s full statement on the price drop:

TO ALL INTERESTED, PLEASE READ. due to many mistakes made by the Turkish Nike team about the strategy and price of the Don C X Jordan 2 we have decided to launch them tomorrow morning in-store only for a price that’s rewarding our true customers. 290 has always been a company where making money is second to third for us, we have always been super transparent with our price policy and always valued the fact that all the brands and their prices should be the same as everywhere else in the world… we never charged customers fees or extra taxes, which normally all other shops in Turkey do and increase their prices, we feel that that is not honest and we always appreciate the love our customers gave us about this! The Turkish Nike team made a big mistake and a mess out of the launch of the Don C X Jordan 2 product. we will launch them tomorro on a first come, first serve basis with a price that really doesn’t matter to us much that’s why we will be rewarding all of you who come out tomorrow morning early for the camp-out! We will also launch the Asics X Monkey Time Gely Lyte V tomorrow morning! We would like to thank all of you who supported our philosophy and passion to provide you the most innovative and exclusive products around the world for the honest prices! thank you and have all a good day! team 290!

the Don C X Jordan 2 “Beach” and Asics X Monkey Time Gely Lyte V will launch tomorrow morning in-store only! and we will be rewarding all our true customer who will camp-out in the morning!

A photo posted by 290 square meters Istanbul (@290sqm.com.tr) on Jan 29, 2016 at 5:21am PST