Air Jordan III: “Doernbecher” – Re-Release Information

Back in 2010, Cole Johanson was the kid designer behind the now coveted Air Jordan III ‘Doernbecher’. With its all red upper (including the elephant print), the words strength and courage inscribed on the insole (Cole’s motto that helped him beat his lymphoma), and gold diamond pattering that subtly spelled out ‘COLE’, the sneaker disappeared from shelves faster than anyone had anticipated. And as Cole heads into his freshman year at Beaverton High School, Jordan Brand has decided to re-release his creation. Hit the jump to see more images and full release info, and prepare to pick these up July 20th at Nike retailers.

Air Jordan III DB
7/20/2013
$160

Cole Johanson participated in the Doernbecher Freestyle program in 2010 and had the opportunity to tell his story through the Air Jordan 3 Retro. A tonal red upper features “COLE” subtly spelled out within a diamond grid pattern, as well as callouts to his two favorite foods (spaghetti and chocolate) behind the pull-tab. But it was two words inscribed on the insole that helped Cole beat his lymphoma: Strength and Courage.

“Those are the two things you need the most,” he said. “Especially courage. I mean, everyone has it, the trick is just not letting it go when hard things happen.” It’s a mantra that Cole continues to embrace as he prepares to start his freshman year at Beaverton High School. He can’t wait to play high school hoops, and, of course, he’ll be rocking a pair of Air Jordans.

Look for Cole Johanson’s limited edition Air Jordan 3 Retro on July 20 at Nike.com and in Nike retail locations across the US. All proceeds benefit the Doernbecher Children’s Hospital Foundation and the young patients who need it most.

Cole’s Air Jordan 3 Retro

Nike.com access via @NikeStore Twitter link only

$160

Sizes: 7-13, 14, 15

Limit 1 per customer

Available at NIKETOWN New York, Nike Georgetown, Nike Chicago, Nike Roosevelt Field, Nike Portland, Nike San Francisco, Nike Dallas, NIKETOWN Los Angeles, Nike Lenox and Nike Las Vegas.