Inside Jordan: WINGS For The Future

At the start of 2011, Jordan Brand launched its WINGS for the Future program and continued their tradition of making a difference in the lives of youth in their communities. To achieve this goal, sport, creativity and education have been put at the forefront of JB’s mission. This year alone, Jordan Brand has refurbished basketball courts, classrooms and computer labs which are the tools necessary to foster the development they set out to accomplishment. Athletes under the brand have stopped by WINGS events to offer advice and words of encouragement. Students were paired with accomplished artists to use their creativity in a positive manner and decorate their school. JB’s designers also gave shoe designing tips and directions to help students develop their artistic skills. With the WINGS for the Future program, Jordan Brand hopes to inspire kids and lead them down healthy. fulfilling roads in life.