Vintage Gear: Gatorade “Meet MJ” Promo Stand

With some of the most famous TV and print ad campaigns – Michael Jordan and “Be Like Mike,” for instance – Gatorade hasn’t run into much trouble promoting their products over the last 25 years. In addition to the big, showy outreaches, they’ve even mastered the art of the in-store display, as this cardboard cutout stand of MJ shows. This particular pitch celebrated Michael Jordan’s 1991-2011 20th anniversary with Gatorade, with the winner – Australian, in this case – bringing a pal to the United States to meet MJ. All that was required was to buy one of the anniversary-marked bottles. The contest is over, but you can find more memorabilia like this to add to your collection now on eBay. Stay tuned for more Vintage Gear.