Go Inside The Nike And Jordan Basketball Experience Store In Beijing

January 24th, 2017 by Yale Schalk / 0

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Nike continues to push boundaries with literally its biggest basketball-specific retail space in China. The Nike & Jordan Basketball Experience Store just opened and its 6,550 square foot footprint sits inside the EC Mall in Beijing.

Fans and patrons alike will find a spectrum of the latest in Swoosh, from personalized NIKEiD footwear and apparel to the Nike+ Basketball Trial Zone, where customers can test their skill level in nine-minute drills on a half court. Guidance from an in-store athlete is free.

And what Nike space would be complete without the latest Jordan Brand, Nike Basketball and Nike Sportswear footwear. If you’re in Beijing, just stop by to shop premium footwear like Air Jordan 1, Nike LeBron 14, and Nike Air More Uptempo.

Check out the photo tour below of the Nike and Jordan Basketball Experience Store.