Search Results for: michael jordan

Michael Jordan’s been in bed with Gatorade for a long time. So long in fact that his likeness could be found on their drinks back when the company was still dishing out electroly...Read More

There are a few rare documented moments when MJ didn’t have his signature shoes on. There was the 1995 ECSF debacle when the brand new Air Jordan XI ‘Concord’s were a...Read More

Michael Jordan took a lot of heat for his baseball career, but when you’re the best basketball player to ever lace them up expectations are rather high for anything you do. In 19...Read More

While MJ never got to lace up any of the shoes in the ‘Bin 23’ collection, these Air Jordan V “Bin 23 Premio” were based on a pair that Mike wore in which he featured...Read More

Before Space Jam, Nike and the Looney Tunes teamed up for a series of Air Jordan promos starting with the Air Jordan VII. After that proved to be a huge success, the ads carried over t...Read More

When you’re doing things nobody has ever done before on a basketball court, sponsorship comes a knocking, and no athlete in the history of sports had a better PR run than Michael...Read More

Early in Jordan’s career there were questions about whether he had the clutch gene in his DNA, and although we can all laugh at this in hindsight, the scrutiny was due to his ina...Read More

20 years ago Michael Jordan and the Bulls finished the Phoenix Suns off in six games to solidify their spot in history as the third team to ever three-peat in the NBA, almost thirty ye...Read More

Michael Jordan is currently referred to as the greatest player to ever play basketball, and while a lot of it has to do with the fact that the man won 6 championships over two three-pe...Read More

Since inking a deal as a Jordan Athlete this past offseason, Dez Bryant showed improved judgement in the branding category-but we will all have to wait and see if that will translate o...Read More

Michael Jordan’s The Restaurant didn’t have as successful a career as its owner did, opening in 1993 and then closing shortly after number 23 hung it up for good in Chicago...Read More

At the height of his career, Michael Jordan was the most marketable athlete to not only hit the hardwood but set foot in any athletic arena. Discounting his sponsorship with Nike, MJ s...Read More

The Air Jordan ‘Wings’ Poster has been ubiquitous in sneakerhead bedrooms for over two decades. The poster has been printed countless times and has hung as a reminder of th...Read More

Michael Jordan did unprecedented things on the hardwood over his NBA career, and Jordan Brand and the original Air Jordan collection mirrored that success, setting the standard for the...Read More

Today’s vintage find is an oddity to say the least. Featuring colors prominently found in the Air Jordan V ‘Grape’ release, with a splash of yellow, the shirt’s...Read More