Author Archives: cement

Yeah we’ve all known for a while now that the biggest release on tap for July was bound to be the Air Jordan VI ‘Olympic’. What else is making up the month though? Well for starters there’s a good looking trio of the Air Jordan 1, the debut of the Air Jordan 2012 Lite, ...Read More

The Jordan Spiz’ike has always been a sneaker that refocuses the story telling of the Air Jordan legacy, switching the narrative from Michael Jordan to Mars Blackmon. This particularl colorway of the sneaker actually plays the middle between the two, its moniker of Kings County pointing ...Read More

Ever since we first saw this shrink wrapped special of the Air Jordan 2012 know as the Air Jordan 2012 Lite we’ve been waiting on a release date, and now that Jordan Brand has gone and spilled the beans as far as the next couple months of releases we’ve come to find out that they&#...Read More

As of today Jordan Brand is launching the Rise Above documentary series, a string of short clips that journey around the world to focus on players who have beat the odds all for the love of the sport of basketball. This first clip follows Laylan, a young Iraqi woman chasing her dream of playin...Read More

Are we staring at this year’s answer to the Air Jordan V “Quai 54”? There’s no doubt that it would be a bit of a letdown (let’s hope that Gentry’s Air Jordan IV’s surface instead) but these are still a cool little token from the tourney, a 24 pair set ...Read More

There’s something sorta relieving about finally seeing the official images of a long awaited retro isn’t there? When you spot the Jordan Brand approved shots you know that the retail arrival is just around the corner, as is certainly the case here with the Air Jordan VI ‘Olym...Read More

You’ve seen the Air Jordan IV with the Mars logo before, but you’ve that smiling mug staring back at you now have you? This all new colorway was apparently spotted on the feet of previous Jordan Brand head honcho Gentry Humphrey while he was out at the Quai 54 International Streetb...Read More

It’s not too uncommon at this point to see players outside of the NBA outfitted with player exclusives thanks to Jordan Brand’s wide ranging stable of athletes. With that being said it’s still pretty special when we see a non-athlete blessed with a ‘player exclusiveR...Read More