Vintage Gear: Air Jordan “The Man Doesn’t Live On Earth” T-Shirt

A shining example of the Nike’s early ’90s guerilla marketing style apparel, this Air Jordan t-shirt combines many of the hallmark elements that made the approach a widespread hit across age groups at the time. Bright colors – red, in this case – a stylized graphic that draws your attention, and a simple phrase to justify the shirt’s theme or to make you think:

The man doesn’t live on Earth. He just shows up on Earth for practice and game day.

Brilliant message personalization. It’s the kind of stuff everyone from kids to dads could identify with, which is why Nike shirts by and large have been so popular the last 25 years. Enjoy additional images below and feel free to search through our many Vintage Gear posts for many more examples of these great tees. This particular one is available now on eBay.