ESPN 30 For 30 Video: How Sonny Vaccaro Wooed Michael Jordan To Nike In 1984

April 8, 2015 BY Yale Schalk / 0

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ESPN’s 30 for 30 sports documentary series continues with “Sole Man,” the story behind the influence of sports marketing guru Sonny Vaccaro. Chapter 2 of the “Sole Man” focuses on Vaccaro’s critical involvement in recruiting Michael Jordan to Nike in 1984, and how Jordan’s addition changed Nike and the athletic footwear landscape forever. Watch Chapter 2 here.

You can keep tabs on each series installment at Grantland.com.

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