Air Jordan “Look Me In The Eyes” Commercial

Without the storied retellings of Michael Jordan’s on-court exploits, or his narrative rather, where would Jordan Brand be? It’s something that JB takes into account each time they release a retro colorway or exclusive package and the latest to arrive to retail shelves will be this weekend’s Air Jordan ‘Fear Pack’. The shoes feature unique dark colorways and insoles that read ‘I’m scared of what I won’t become, and you’re scared of what I could become.’ The pack speaks to the fear that Jordan faced with his own expectations and those of others while battling not only opponents on the court, but his need to be better. Check out the Be Legendary campaign in 2008, that shows MJ revealing his fear to fullfil his on-court destiny and view more images of the ‘Fear Pack’ insoles in the gallery.

Photos: thesmokingsection/wishatl

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