Nike Store Plans Twitter Launch for Future Releases

With each subsequent retro Air Jordan release massive crowds and never ending lines seem to be more and more accepted as the norm. Even internet avenues have struggled with the traffic at times, with the recent Air Jordan IV ‘White/Cement’ release taking down Nike’s webstore for the better part of the early morning. Looking ahead Nike is planning a new launch system for big ticket items, a first-come-first-served system via Twitter that will have customers securing their pair online to be picked up at a brick and mortar Nike Store. In addition, Nike has informed retailers that midnight releases have been cancelled, and that big-ticket sneaker releases should be determined via raffle/lottery. Hit the jump for the fill details from Nike and let us know: is this the end of the sneaker-campout?

Official Nike Press Release Below

The Twitter RSVP Process:

On the RSVP date, our store will send a tweet at a random time to begin our Twitter RSVP process, including a product specific hashtag (#tag).

Once registration is open, you must Direct Message (“DM”) the store within 60 minutes. The DM must include:

The product-specific #tag tweeted by the store
The last 4 digits of your State/Passport/Military/School ID number
Your shoe size (limit one).

Confirmations from the store will be sent via DM to those who have successfully secured their requested size. Shoes will be awarded on a “first respond, first serve” basis.

Confirmed recipients must pick up their product (in person w/ identification) from the store on the day of launch. Unclaimed product will be announced on Twitter and will be re-released at the store’s discretion.

How do you properly RSVP through DM? Here’s an example:

Store Tweet:
Twitter #RSVP is now open for the Air Foamposite One.#Electrolime
Consumer Response (DM):
#Electrolime, 4253, 10.5

(For more information about sending a DM, see the Twitter Help Center.)

Twitter RSVP Terms and Conditions:

One item allowed per person, even if you receive two confirmations of successful registrations. Abuse of this rule may result in denial of purchase or entry to future launches.

Confirmed recipients must provide a valid ID that matches the last 4 digits used for RSVP.

Size cannot be changed once it has been confirmed to a person through Twitter RSVP.

Resell or trade of Twitter RSVP confirmation is prohibited.

Twitter RSVP confirmation is not transferable and not redeemable for cash or for credit towards any purchase.

Lines will not be allowed to form outside the store for this release.

Launch process is always subject to change at any time at the discretion of Nike, Inc.