Michael Jordan Sues Chinese Apparel Company Qiaodan

Counterfeiting has a long history in China considering the fact that most companies outsource their labor to the Asian nation. We’ve seen everything from luxury cars to Apple store’s get bootlegged in one way or another and now someone has decided they’ve gone too far. Michael Jordan recently filed lawsuit against Chinese apparel company Qiaodan for improperly using his name and image to make profit. In 2010, Qiaodon generated over $450 million and Michael explained why he has gone through with the lawsuit saying that, “Your name is your DNA, and when someone takes it, I think it’s a violation and you want to protect it.” Take a look at the details of the lawsuit after the jump and let us know what you think. via CBS.

KEY FACTS OF THE COMPLAINT FILING:

To preserve ownership of his name and protect Chinese consumers from being misled, Michael Jordan filed suit in a Chinese court on February 21, 2012 against Qiaodan Sports Company Limited, a Chinese sportswear and footwear manufacturer, for unauthorized use of his name and identity.
Qiaodan Sports’ misuse of Michael Jordan’s name and identity has misled and continues to mislead consumers. Qiaodan Sports has knowingly profited from this infringement of Michael Jordan’s naming rights.

[youtube]http://www.youtube.com/watch?v=RdneJ6G1tKw[/youtube]