Jordan Brand Just Launched A Blog

Though Jordan Brand’s outsized presence in the sneaker market positions it for an unrivaled bully pulpit to connect with fans, they haven’t had an official medium – digestible tweets and Instagram posts notwithstanding – through which to communicate. That’s all taken care of now with a newly launched official blog, which allows Jordan Brand to post longer form news and features, and invites fans another step closer to the goings-on of the nearly 20-year-old brand. Expect stories on Jordan Brand athletes, execs, local collaborators and artists, as well as spotlights on fans whose sneaker fervor has helped create the culture that surrounds the brand. Head over to air.jordan.com to check it out.