StockX Figures Out Whether Or Not Air Jordan Retro Reselling Is A Dying Market

Air Jordans are still selling out, availability has loosened up considerably over the last calendar year, there are plenty of restocks, and many pairs are still sitting for leisurely buyers.

But what does that mean for the Air Jordan market, particularly reselling?

StockX has crunched the numbers and it’s not looking great.

According to StockX founder Josh Luber’s analysis, the Air Jordan resell market has slowly taken on water over the last 16 months, with the resell profit margin shrinking for four consecutive years – from a 60% takeaway in 2011 to 40% by 2015. Add in Jordan Brand hiking retail prices and production, and the whole market has seemingly gone atilt.

What does this mean for Jordan Brand, sneaker resellers, and you going forward?

Read the full StockX breakdown here.