Russell Westbrook Celebrates What He Wants In New Jordan Brand Ad

If there’s one (non-sneaker) message in Jordan Brand’s new ad spot, it’s that Russell Westbrook is simply doing what he wants.

Free of Kevin Durant’s presence in the Oklahoma City Thunder lineup, Russ is fully embracing his alpha dog role as the face of the franchise as well as the brightest star in Jordan Brand’s athlete galaxy. He has a new three-year deal with OKC, a new signature shoe out in the Jordan Westbrook 0.2, and is widely expected to contend for the 2017 NBA MVP award.

Free reign.

Watch the clip of Russ dancing to Lil Uzi Vert’s “Do What I Want” below, including the Instagram post that helped inspire it.

Pick up the camo Westbrook 0.2 now at Nike.com, and additional colorways at Eastbay.

The @russwest44 0.2 step.

A video posted by Jordan (@jumpman23) on Oct 26, 2016 at 4:30pm PDT

Friday's Mood #whynot

A video posted by Russell Westbrook (@russwest44) on Aug 19, 2016 at 9:36am PDT