Jordan Brand Opens For Business In Hong Kong

December 14, 2015 BY Yale Schalk / 0

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Add Hong Kong as the latest city to experience Jordan Brand’s retail expansion strategy.

Much like 32 South State Street in Chicago, the new store located at Wellington Place features a multi-tiered presentation that’s part museum, part merchandise. Hardwood facades, flat screens and a display wall of gold Air Jordans contrasts with shelves and rack of the latest Jordan Brand sneakers and apparel.

In addition to serving its sales duty, Air Jordan Hong Kong will also host sneaker raffles, a Jordan Breakfast Club concept, and other interactive events.

Tour the new store in the photos below.

Source: Kenlu