Jordan Brand x Derek Jeter: The Hit Maker

These days the Jordan Brand umbrella extends comfortably to encompass a range of sports, but that wasn’t always the case. Back when it was all ballers the company reached out to Derek Jeter in 1999 in an effort to bring him on as their main rep on the baseball diamond. The rest is history, a history that lauded basketball publication Slam Magazine breaks down in this timely article that arrives on the opening day for the MLB. Head over to Slam to check out the piece that takes a look at the birth of the Jordan x Jeter partnership. Photo: Time