Michael Jordan & Charlotte Bobcats Partner With Presbyterian Healthcare

Michael Jordan’s recent back and forth with Qiaodan shows how much he values his name as a brand, but that’s not to say he’s opposed to using it for things other than selling sneakers. MJ recently agreed to an endorsement backing Presbyterian Healthcare and their owner Novant Health, both based in Charlotte, NC where Jordan’s influence has been on the rise since he staked his claim in the Bobcats. Details are still a bit slim but the deal will include some TV spots featuring Michael’s likeness. Let us know if you think this is a sign of more philanthropic outreach to come from Michael in the comments below. via Biz Journals