The Daily Jordan: Air Jordan 4 “White Cement” – 1999

The Air Jordan 4 in White/Black released for the first time as a retro 16 years ago today – June 2nd, 1999. This was at the very beginning of Jordan Brand’s modern go at retro releases, the “Black Cement” colorway having just released a month earlier on May 5th. For the insanely low price of $99.99, fans could walk out of their shoe spot with near speck-for-speck replica of the original 1989 release. Some claimed the grey shades differed a tad but that’s about the only gripe (always something, after all). The shape, the netting, the speckling, the lace ports and, most importantly, that fat Nike Air billboard on the heel made this one of the best retros ever done by any brand. There’s currently chatter that this shoe could be coming back in 2016, with the Nike Air on the heel. And we thought the Air Jordan 1 “Bulls” drop last Saturday was a problem. Tsk tsk. Take a closer look below via eBay seller heiwakicks, and stay tuned for more Daily Jordan.