The Jordan Melo M9 is a sneaker with quite a big story behind it-a story centered around Carmelo Anthony’s current tenure back home in NYC with the New York Knicks. Broadening the background available on the sleek new design is the new Lock and Launch site. The page acts as a portal of sorts for all things Carmelo Anthony, giving tons of background on the spots around NYC that raised him, showing you what folks are saying about the Jordan Melo M9 across social media spheres, and offering a unique up-close look at the new sneaker. Stay tuned for more of Melo’s story soon and make sure you check out the Lock and Launch site.