Jordan #RISEABOVE "This Is Where it Starts" - Air Jordans, Release Dates & More

Jordan #RISEABOVE “This Is Where it Starts”

August 3, 2012 BY cement / 0

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Jordan Brand’s latest inspirational ad campaign is here, a spot called “This Is Where It Starts” that sort of dovetails into the #RISEABOVE movement they’ve been working on. The short clip follows two young athletes from their earliest basketball obsessions, imagining future stars first getting into the game via this year’s Olympic basketball. The clip is set to debut tomorrow during the Team USA match against Lithuania but we’ve got the full piece right now after the jump. Check it out and make sure to tune in to the Olympics tomorrow for more USAB action.

[youtube]https://www.youtube.com/watch?v=VJ9fi3UkNbg[/youtube]

Filed under: Air Jordans