Nike Backing Michael Jordan in Qiaodan Lawsuit

While Michael Jordan’s decision to sue apparel company Qiaodan has yet to make it to trial in Chinese courts, the lawsuit continues to gain steam, recently garnering the support of Nike. The symbiotic relationship between Nike and Jordan Brand means that any encroachment on the authenticity of the Michael Jordan brand would be similarly damaging for Nike, who has long since struggled to fight off overseas imitators and fakers. In turn a victory for Michael Jordan in this case would certainly be a symbolic victory for Nike as well, protecting the sanctity of what these two entities have created in the world of sports footwear and apparel. Stick with us for more news on Michael Jordan vs. Qiaodan and keep your fingers crossed that MJ proves as formidable an opponent in the courtroom as he is on the court. via Mic Gadget