Hugh Hefner and the Playboy Mansion are the first things you think of when you hear Playboy Magazine. On May 31, 2011, that word-association is about to change as Playboy plans to reveal their list of the top 23 Air Jordans of all time. Playboy Playmate and Miss August 2010, Francesco Frigo, star in the trailer that puts a spin on the classic “Is It the Shoes?” ad as the Playmate is seen holding the Air Jordan III White/Cement and Air Jordan XIII Black/Red, but who’s paying attention to the shoes? Continue reading for the video below and let us know what you think about Playboy’s upcoming list.